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Sustainable marketing strategies are essential in today’s competitive market, where consumers demand ethical and environmentally friendly practices. These strategies balance profit with social responsibility, helping brands build trust and enhance their reputation. Companies like Patagonia and Unilever have successfully implemented sustainable marketing,
demonstrating its effectiveness. This blog explores how sustainable marketing aligns profit with purpose, offering insights for businesses and aspiring marketers alike. A Bachelor of Science in Marketing equips students with the tools to develop sustainable strategies that align profit with purpose, preparing them for leadership roles in this evolving field.